Rwanda considers the cultural industry an innovative economic sector. The organisation of international cultural events (e.g. the Panafrican Dance Festival and the Hillywood Film Festival) and the enactment of the law on the protection of intellectual and artistic property demonstrate the will to embed the arts and their industry in the socio-economic landscape. The market remains, however, poorly developed: the potential of the artistic sector in the economy remains understimulated, the level of professionals feeble and the knowledge of sustainable economic models limited.

Africalia works in Rwanda with Rwanda Arts Initiative (RAI), aiming at reinforcing artistic and organisational skills of professionals in the sector and stimulating access and participation in culture for all.